Free Tools for
Used Car Dealers
Three practical tools that save you time, protect your deals and show you exactly where your money is going — completely free, forever.
Most dealers are spending thousands a month on advertising with no idea what’s actually working. Deals get lost because nobody can get a settlement figure at the weekend. And listings sit there with a forecourt photo that wouldn’t sell a pushbike. These three free tools fix all of that — right now, at no cost.
Ad Cost Tracker — Know Exactly Where Your Sales Come From
Ask most dealers which advertising channel sold the most cars last month. They’ll guess. Auto Trader, Facebook, their own website — they’re paying for all of it and tracking none of it. The Ad Cost Tracker fixes that with a 30-second capture at handover.
- Record where every buyer came from at point of handover — takes 30 seconds
- Track your monthly spend by channel — Auto Trader, Facebook, website, walk-in
- See your real cost per sale for each platform, calculated automatically
- Instantly spot which channels are making you money — and which to cut
- No spreadsheets, no guesswork, no end-of-month surprises
You’re paying £3,500 a month on Auto Trader and £400 on Facebook. The tracker shows Auto Trader generated 6 sales and Facebook generated 4. Your cost per sale is £583 vs £100. That’s a conversation worth having.
| Channel | Spend | Sales | Cost/Sale |
|---|---|---|---|
| Auto Trader | £3,200 | 6 | £533 |
| £400 | 3 | £133 | |
| Own Website | £300 | 2 | £150 |
| Walk-in | £0 | 0 | — |
HP Settlement Calculator — Close Deals Any Time, Any Day
It’s 6pm on a Saturday. A customer wants to part-exchange but they’ve got finance outstanding. The finance company is closed. You can’t get a settlement figure. The customer walks — and probably doesn’t come back. That’s a lost deal that never had to happen.
- Generate accurate HP settlement figures instantly — evenings, weekends, bank holidays
- Full month-by-month breakdown showing interest, capital and remaining balance
- Voluntary Termination (VT) point calculated automatically
- Negative equity deals flagged immediately — no nasty surprises at handover
- Generate a full PDF report to print or send to the customer
- Works on any device — phone, tablet, desktop
One lost deal a weekend is 50+ a year. At an average margin of £1,200 each, that’s £60,000 in gross profit walking out the door because you couldn’t get a settlement figure on a Saturday afternoon.
✓ Full month-by-month breakdown available · PDF export ready
AI Hero Image Creator — Win the Click Before Anyone Reads a Word
On a page full of car thumbnails, buyers make a split-second decision about which one to click. A clean, branded hero image against a professional background wins that click. A forecourt photo taken on a cloudy Tuesday loses it — every single time.
- AI removes your forecourt background automatically — no Photoshop needed
- Drop the car onto a clean studio-style background in seconds
- Add your dealership branding, logo and finance offer baked in
- 100% Auto Trader compliant — no rule-breaking overlays
- Consistent, professional look across your entire stock
- Available on the free tier with a monthly allowance — enough to test it properly
Auto Trader tracks click-through rates at listing level. Clean hero images generate more clicks. More clicks tell the algorithm your advert is relevant — and it pushes the listing higher in search results. Better photo = better ranking. It’s that direct.
Why Free?
Why Are These Tools Free?
Because once you start using them, you’ll understand what MotorVert is about. These aren’t crippled demo versions — they’re genuinely useful tools that work from day one. When you’re ready to add AI advert copy, video and full DMS integration, the paid plans are there. But there’s no pressure, no expiry and no catch.
The free tier is built to be genuinely useful — not a teaser with everything locked.
35+ years in the motor trade. These tools solve problems the founder has lived firsthand.
No setup required. Create an account and you’re live in under two minutes.
No card. No contract. No pressure. Stay on free as long as you like.
When You’re Ready
Want the Full Toolkit?
When you’re ready to add AI advert copy, 60-second video and full DMS integration, the paid plans have you covered.
Starter
For dealers with up to 20 vehicles
- Everything in Free
- AI Advert Copy Generator
- AI Video Generator
- DMS Integration
- Email Support
Pro
Full toolkit for up to 100 vehicles
- Everything in Starter
- Up to 100 vehicles
- Phone support
- Priority new features
Three Tools. Zero Cost.
Up and Running in Two Minutes.
No card. No contract. No catch. Just tools that actually help you run a better dealership.